Rex Vets Founder Marks 50,000 Pet Parents Served

Rex Vets founder Johnny Dominguez says the 501(c)(3) veterinary telehealth charity has reached more than 50,000 pet parents across Florida, New York and Virginia while keeping visits at a flat $64.99. The Miami-based nonprofit has also scaled its search visibility and content library as it directs surplus revenue to subsidized care.

Why it matters: - Rex Vets is trying to make veterinary care more affordable for families that might otherwise skip treatment. - The charity model directs surplus revenue into subsidized care for pet parents facing financial hardship. - The platform is positioned as an alternative to venture-backed telehealth by combining public-charity pricing with startup-style product delivery.

What happened: - Johnny Dominguez founded Rex Vets Inc. and has grown the Miami-based nonprofit into a veterinary telehealth platform serving pet families in Florida, New York and Virginia. - Dominguez says Rex Vets has now served more than 50,000 pet parents. - Rex Vets prices every video visit at a flat $64.99. - Rex Vets sends prescriptions to any pharmacy the family chooses. - Dominguez also founded Black Wires, the software studio that powers the Rex Vets platform.

The details: - Rex Vets is structured as a 501(c)(3) public charity and is registered with the IRS under EIN 33-2469898. - The company says organic patient discovery has reached 3.38 million Google impressions per quarter, up about 10x this year. - Rex Vets says it has earned a 4.9-star average across more than 8,300 reviews. - Rex Vets has published more than 300 veterinarian-reviewed pet health guides for free public access. - The content library covers symptom triage, medication guides and emergency checklists. - The platform keeps its $64.99 price below the average U.S. in-person exam, which runs $150 to $300. - Dominguez is based in Miami. - More information is available at Johnny Dominguez's author page.

Between the lines: - Dominguez is framing affordability as a design and engineering problem, not just a pricing decision. - The scale of the search traffic and content library suggests Rex Vets is using education and discovery as part of patient acquisition. - The nonprofit structure gives Rex Vets a different incentive model than investor-backed telehealth companies. - Dominguez is arguing the animal-welfare sector can move faster if charities operate with startup discipline.

What's next: - Rex Vets appears to be betting that more pet families will use telehealth if pricing stays predictable and prescriptions remain flexible. - Dominguez says the broader animal-welfare sector will eventually adopt the same charity-plus-product approach. - The company is likely to keep expanding through content, search visibility and subsidized care rather than traditional paid growth.